Cai Yishu almost had a heart attack when he saw the abuse of the movie.
The real-time comments were filled with the anger of the original novel fans. The praise of his fans were buried in an instant.
Before the movie was released, no matter whether it was a trailer or promotional poster, the focus had been on the interaction between the âdouble male protagonists.â The three materials released before were very consistent with the original plot.
Before the movie was released, the original author personally called on the book fans to support and watch it in theaters.
The result?
The female protagonistâs scenes exceeded the standard, and embarrassing and hypocritical emotional lines were piled up one after another. The rhythm of the movie collapsed into a mess!
It was like selling dog meat under an advertisement for good meat.
The book fans and movie fans felt deeply deceived. They were outraged and gave ultra-low ratings of one or two stars.
On the other hand, the comments section of âTime Lobbyistâ was full of four stars and five stars. It wasnât the expected fan scores, but the reviews of real passersby.
[@Happy Food Student: Strong recommendation! I canât stop crying, I canât stop crying. The relationship between the male lead and female lead is too sweet and abusive! There is also Xiang Suian played by Ji Li. Everyone must watch it to the end. My tears are bursting out in a torrent [five stars].]
[@Pupu: The queue for Haidilao was too long, so I bought this movie ticket instead at a suitable time. I didnât expect it to be so good. I can’t stop thinking about it, and I plan to ask a friend to go watch it a second time tomorrow! [Five stars]]
[@pjgg: The crewâs publicity isnât very good. There are actually so many big name cameos. Watching the movie is like digging for treasure [four stars].]
[@Dreaming About Egg Tarts: An original youth script that can do this deserves a high score. I like Ji Liâs role so much. Who didnât have a crush in their youth? [Five stars]]
……
They were obviously movies released on the same day. One movie had many reviews but poor ratings, while the other movie had a few reviews but excellent ratings. The polarization was particularly obvious.
For movies during a release, the overall score was an important data point.
The score would directly affect the audienceâs choice to watch the movie and also affect the follow-up staying power of the box office.
You Meng realized the seriousness of the problem. âI will call the producer and first hire a water army to suppress the bad reviews.â
It was imperative to raise the movieâs score first.
It had only been in theaters for half a day. If the producer ignored bad reviews, then the ratings of the movie might continue to drop under the anger of book fans and movie fans.
Suddenly, a staff member entered the room and asked, âSister You, did we buy the press release of a marketing account on Weibo?â
You Meng didnât understand. âWhatâs wrong?â
âIâve sent the press release to the teamâs work group. Take a look,â the staff member replied.
Cai Yishu picked up his phone and impatiently opened up the teamâs work group. There was the Weibo content of a marketing account shared to the group.
[On the first day of release for the New Yearâs Day movies, Night Detective received rave reviews. The male lead Cai Yishuâs acting skills were affirmed by many netizens, and the box office of the movie has continued to rise. I feel like it is expected to compete with Xu Chengâs âFlower Demonâ for the box office championship.
On the contrary, âTime Lobbyistâ might have many handsome men and beautiful women, but the box office is still at the bottom, and the movie score is only 7.3 points. It is estimated that the filmmakers are angry to death. They actually kicked out Cai Yishu, the male lead who can grasp the box office? Do they regret it?]
You Meng shook her head and analyzed the content. âWe didnât buy such articles. A movie producer canât openly step on other competing movies…â
âLook, the content of this marketing account seems to be praising Brother Shu, but it is too blunt. It feels like it is deliberately doing the opposite.â
Cai Yishu stared at the phone screen and felt even more uneasy.
The staff member continued to explain the situation. âIn just half an hour, there were 40 or 50 identical statements from different marketing accounts.â
Praising Cai Yishuâs âNight Detectiveâ and stomping on âTime Lobbyistâ? Under this wave of laughable operations, some netizens ridiculed them in turn.
-This press release is too fake! Is Cai Yishuâs team treating netizens as fools? The movie with a rating of 7.3 seems to be âNight Detectiveâ right? Rave reviews? Acting skills are affirmed? Money can make ghosts move.
-I am vomiting. I want to beg Cai Yishu and the Cai fans to let go of the little movie âTime Lobbyist.â Do they have to keep pulling out âTime Lobbyistâ to mock it? Cai Yishu still canât let go of that male lead role?
-I am a pure passerby. âTime Lobbyistâ is beautiful and touching. For Cai Yishuâs âNight Detectiveâ, my husband was a fan of the original novel. He smiled on his way into the theater and cursed on his way out.
-It isnât necessary, it isnât necessary. Can movie ratings be changed these days?
-Keep your eyes open to see who is really the high rated, high quality movie! Do you really think that âTime Lobbyistâ has no fan support? [Picture: Comparison of ratings of the two movies]
……
Yuexing Culture.
Qin Yue came in with milk tea and saw Ji Li browsing through the comments on the Internet with interest.
âBaby, what are you looking at?â
Ji Li smiled. âYour trick is really ruthless. Netizens are scolding Cai Yishuâs team for doing obvious false marketing.â
In fact, the press releases of the marketing accounts were all bought by Qin Yueâs publicity team in order to fight the anti-marketing routine and arouse the sentiment of âhelping the weakâ among netizens.
After all, the marketing accounts praised Cai Yishu and âNight Detectiveâ while they belittled âTime Lobbyist.â Ordinary netizens wouldnât suspect Yuexing at all.
In fact, this âcomplimentâ was so embarrassing that netizens were already mocking Cai Yishu.
The ridicule and abuse came one after another. It was estimated that Cai Yishu would be very angry when seeing it.
Ji Li imagined the other personâs blue face and felt funny.
Qin Yue inserted the straw into the lid of the milk tea and handed it to Ji Li. He looked around and sat directly on the side of the other person.
âArenât there other sofa seats? You are a tall guy. Why squeeze in here with me?â Ji Li was verbally affronted, but his body instinctively made room for Qin Yue.
Qin Yue took the opportunity to encircle him and said with a smile, âIâll squeeze you to keep warm.â
Qi An had just entered the office when he saw the crooked posture of the two people. He almost rolled his eyes into the sky.
Was this necessary? Was it necessary?
It was just a relationship. Was there any need for them to be so sticky?
Qi An sighed and mentioned formally, âPublic opinion on the Internet has almost finished fermenting. When will the next plan begin?â
Ji Li glanced at the time. âIn half an hour. Send a statement through the crewâs official Weibo.â
âIn order to direct and act realisticallyââ He took a sip of milk tea and added, âYou had better find some real, bad marketing accounts, take screenshots, and warn them to delete it.â
What was the saying?
The strength of half-truths and half-lies were enough to make people believe it was true.
Qin Yue couldnât help laughing. His lover was indeed a little clever ghost.
At such a young age, how could he know so much about marketing routines in the entertainment industry?
Qi An was amazed. âI think Cai Yishu is going to be âkilledâ by the two of you this time.â
âWho made him splash the dirty water first?â Ji Li retorted.
He obviously had a harmless face but a delicate and determined heart. âIn that case, I want to stir his bucket of water so it is even dirtier and place it back on his head.â
Getting revenge was his true style.
Qin Yue said, âJust follow Ji Liâs instructions.â
Qi An nodded and left before the two of them could spread more dog food.
If nothing else, Yuexing was still very powerful when it came to marketing.
Qin Yue didnât worry about the situation on the Internet. He leaned closer and asked, âBaby, is the milk tea delicious?â
Ji Li held the straw in his mouth and drank the milk tea vigorously. âItâs okay.â
Qin Yue continued to ask. âIs it better than the ice cream last time? Then I want to taste it too.â
Ji Li understood the deep meaning of his words and took the initiative to lean over, dropping a sweet kiss on his loverâs lips.
âHavenât you never liked sweets?â
âBut I want to eat you.â
Ji Li stared at the overly handsome face in front of him, cheeks slightly hot. He muttered softly, âI want to as well.â
However, the timing wasnât appropriate. He was busy with face slapping right now.
Ji Li finished quietly teasing the other person and turned around casually.
Qin Yueâs eyes darkened and he pulled the other person tightly into his arms.
……
Half an hour later, the official Weibo of the âTime Lobbyistâ movie, which had always been lazy in business, suddenly issued a serious statement.
[Thank you for everyoneâs love. I want to take the opportunity of the movieâs release to officially explain a matter on behalf of the entire crew.
From the initial preparations to filming, post-production, and release, the entire movie crew adhered to the firm belief of making a good movie.
Back then, we did invite Cai Yishu to be the first male lead of the movie. However, in the week before and after filming started, Cai Yishu and his private screenwriter, Wang Yongwei, modified the plot of the script without proper authorization.
The original script was revised in such a way that the original excellence of the script was lost!
After discussing the issue several times, Cai Yishuâs team was still stubborn and unwilling to act according to the original script. So after careful consideration by the producers, we amicably terminated the contract with him.
Ever since the official announcement of the movieâs release, Cai Yishuâs team has publicly slandered us a few times. The crew really canât bear it anymore and will reveal the truth of the script changes to the public!
In addition, all marketing accounts should delete false news, or you will be held legally liable!]
In addition to a formal warning letter, the official Weibo of the movie also attached the revised script and the voice communication records between the original screenwriter and Cai Yishuâs team.
Each item could be regarded as real, concrete evidence.
The crewâs official Weibo changed from its previously relaxed attitude and were very tough this time. Cai Yishuâs name was directly mentioned on the Weibo post, so the number of views and follows shot up in just half an hour.
-Good guys! Waiting here to find a big melon! The crew canât hold back anymore and publicly shed all pretenses with their former male lead?
-I knew that the crew must have had a reason for replacing Cai Yishu in the beginning! I didnât expect him to be someone who adds scenes? What type of messy script content is this? Is it a dog blood youth drama?
-Did you listen to the voice recordings? I really want to beat up Cai Yishuâs team after hearing their tone of voice. Does he really consider himself an important person? Bah!
-Two-thirds of the scriptâs content was changed, and the character setting of the third male lead was completely tampered with? Oh my god, fortunately he was replaced.
-What type of rubbish screenwriter is Wang Yongwei? Why havenât I heard of him?
Unexpectedly, the moment this comment appeared, it was publicly forwarded by the famous screenwriter Ji Mingyue. âIt is because he is trash that doesnât respect the original script. He doesnât deserve a name.â
Ji Mingyue had an excellent reputation and connections in the screenwriting circle. Her assertive and forceful words immediately gained the attention of more screenwriters in the circle.
Teacher Fang Qiong, who once won âBest Screenplayâ at three major movie festivals, commented:
âIn fact, I read the two versions of the âTime Lobbyistâ script before and after the proposed alterations. Under Wang Yongweiâs careful adaptation, the original, excellent script was pulled down far below the passing line. It is amazing that Screenwriter Wang has such a level of skill.â
Even the president of the Chinese Screenwriters Association came forward and said:
âDonât let selfish additions ruin what should be an excellent original work.â
The famous screenwriters in the circle jointly spoke and immediately pulled the authenticity of âCai Yishu added scenes and Wang Yongweiâs unauthorized modification of the scriptâ to the highest level.
-Cai Yishu and Wang Yongwei, these trash partners. This isnât the first time theyâve changed the script and added scenes? There are still so many people who donât know about this?
-It is disgusting to add scenes. Fortunately, he didnât star in âTime Lobbyistâ. He almost ruined a good script.
-No way? I also bought a movie ticket for tomorrow night and planned to see âNight Detective.â
-Donât watch the movie, and get a refund for your ticket. âNight Detectiveâ is really ugly. Now I finally understand what is going on with the inexplicable extra male and female protagonist emotional scenes in the movie.
-If you want to watch something with good special effects, then watch âFlower Demon.â If you want to have fun, then watch âGreat Lost Wealth in the Worldâ. If you want to immerse your heart in a story, then watch âTime Lobbyist.â They are all better than that garbage movie!
Just as netizens were hotly discussing the topic, the original author of âNight Detectiveâ and the screenwriter of the movie suddenly jointly sent out an angry and accusatory Weibo post.
[@Cai Yishu, @Wang Yongwei, using a yin and yang script to ruin my work, are you happy?]
Proofreader: Azure
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